This project involved the redesign and rebranding of Lynfred Winery's identity. The first component was to redesign the logo. My process involved finding inspiration in the different imagery associated with wineries; I ultimately created a set of concentric circular forms, or abstract grapes. Next, I came up with a color palette indicative of wine and its process. I used this information as the basis for a 60+ page style guide with information on how to use the brand. In addition to the styleguide, other pieces of collateral were created including a faux website.