Nemo's Branding Identity

Portfolio/Graphic Design


Nemo's is a rebranding and logo development project. I chose to rebrand Capt'n Nemo's, a restaurant in Chicago. The final logo is an iteration of a submarine as a sandwich and oceanic vessel. In order to maintain a cohesive theme I chose a contemporary, nautical color palette. The restaurant has a retro feel, however, I wanted to simplify and modernize the old logo while staying true to certain components of the original brand such as the "submarine" aspect. Below are example collateral images including a business card, take out bags, t-shirts and more. Lastly, I designed a work-in-progress app for Nemo's using Adobe Experience Design. This app features all the necessary information one would want access to, including the ability to order delivery online.