New Leaf Packaging Design


Portfolio/Graphic Design


Overview

New Leaf is a food and beverage brand I designed and developed to include wine, coffee, and cocoa. The logo includes imagery of a leaf which is what ties all the products together, they all start as a plant, or a "new leaf". I used earthy shades of blue, green, and beige along with abstract imagery of water droplets and marble to complete the packaging. During my mood board research, I used the words "pure, natural, and lively" to describe my brand and the product. I first created orthographic drawings of all sides of the box. Then I used a dieline to create, print, and assemble the box. Lastly, I printed labels to stick onto the wine bottle and coffee bag. The cocoa box was meant to be as realistic as possible with a recipe, back story, and health benefits.